Kaichen (KC) joined iQIYI in 2024 as Vice President, APAC and MENA. He is responsible for the overall management, strategic planning, and execution of business, content investments and operations, marketing, and ad sales. He is in charge of market growths, leading multiple local teams in the region.

 

Prior to iQIYI, KC was the Head of WeTV and iFlix, overseeing daily business operations from content acquisition and production, marketing, and sales to product and technology. Before WeTV, KC worked in McKinsey as an experienced consultant covering both traditional industries and Internet companies.