Sanjog Gupta is a visionary leader in the sports broadcasting industry, driving the strategic direction of JioStar's Sports vertical. With two decades of experience in media and entertainment, he has played a pivotal role in transforming sports broadcasting in India, elevating the country’s standing globally. Sanjog has been instrumental in engaging fans and making sports more accessible by pioneering broadcasts in seven regional languages, expanding reach in Hindi-speaking markets and southern states.

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Under his leadership, several world-first innovations in immersive sports viewing have been introduced. He has overseen major cricket events like the IPL and ICC tournaments, achieving record-breaking viewership, and helped popularize Indian sports leagues such as the Pro Kabaddi League (PKL) and Indian Super League (ISL). A passionate advocate for grassroots sports, Sanjog launched initiatives like KBD Juniors and worked with the Ministry of Sports & Youth Affairs to create Khelo India, promoting youth participation in sports. His mission is to transform India into a sporting nation by blending creativity, technology, and strategy. Sanjog has been recognized in Fortune’s ‘40 under 40’ and as one of the ‘Leaders Under 40’ by Leaders in Sport for his innovative contributions to the sports sector.