Toshi Honda has served as COO of U-NEXT Co., Ltd. since 2019, overseeing its growth into the largest market share holder amongst domestic OTT services in Japan. Prior to U-NEXT, Toshi has held multiple positions within various Hollywood studios, starting with distribution at The Walt Disney Company (Japan) in 2003, later joining Warner Entertainment Japan Inc. (now Warner Bros. Japan, LLC) in 2006, where he was responsible for developing the SVOD business in line with Warner’s international business strategy. In 2016, he joined 20th Century Fox Home Entertainment Asia Pacific (APAC) Group as the Head of Digital Distribution. In addition to his role as COO, Toshi concurrently serves on the board of directors for U-NEXT.

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U-NEXT stands as Japan’s premier streaming VOD platform, delivering an expansive and diverse entertainment ecosystem. It boasts the nation’s largest Subscription Video on Demand (SVoD) library, featuring over 360,000 movies, series, and anime, including Hollywood and Asian blockbusters and acclaimed titles from Warner Bros. Discovery (WBD). U-NEXT also excels in premium sports, live-streaming top-tier events like J.League soccer, baseball, golf, EPL football and martial arts, appealing to Japan’s passionate sports fans. It also broadcasts music concerts and stage productions. The July 2023 integration of Paravi further bolstered U-NEXT’s local content, incorporating hit dramas and variety shows from TBS and TV Tokyo, alongside a vast terrestrial TV archive. U-NEXT diversifies its appeal with over 1 million manga, e-books, and e-magazines, creating a unique all-in-one platform unmatched in Japan’s digital landscape.