Vivek Couto co-founded Media Partners Asia (MPA) in 2001 and serves as its leader. With 25 years of experience in media, entertainment, and telecoms, he is a trusted expert on these industries in Asia Pacific. Vivek helped create the APOS Summit and launch ampd, MPA’s digital research unit, in 2019. He also serves on the Board of Directors at Singapore’s Infocomm Media Development Authority (IMDA). Prior to MPA, he was a senior analyst at Kagan Group, part of Paul Kagan Associates. Vivek holds a BSc and MSc in Economics from the London School of Economics. 

 

Started in 2001, MPA delivers research, consulting, and advisory services focused on media, entertainment, and telecoms across Asia Pacific. The firm operates proprietary databases with market leading research products helping to drive business planning for local and global industry players. MPA also provides advisory solutions and supports mergers, acquisitions, and IPOs in the region MPA’s APOS platform, now in its 15th year, is a globally influential annual summit for Asia’s entertainment industry. Its ampd division, launched in 2019, tracks engagement with deep consumer insights and products across key sectors in the digital economy, including VOD, advertising, connectivity, and commerce, spanning 9 markets to inform business decisions.