Key Themes
Asia’s Screen Economy: The Distribution Revolution
The AI Multiverse: Multimodal Models &
The Future of Entertainment
Five billion screens evolving into CTV and mobile-first hubs. Telco bundles, ISP partnerships and payment integrations are expanding the addressable market for streaming and digital entertainment.
Real-time localization, generative video and world-scale models are collapsing production costs and timelines and democratizing the creation of premium content with a variety of consequences.
The screen is the starting point, not the destination. IP owners are turning beloved characters and stories into physical, emotional and commercial experiences with significant business outcomes.
The connected television set is back at the centre of Asia's entertainment economy: smarter, addressable and commercially untapped. We examine what it takes to win the living room: distribution, experience, and the advertising infrastructure being built.
Immersive Worlds & Experiential Entertainment
The CTV Frontier: Rewiring the Living Room
The platforms building durable businesses are weaving brands, retail and commerce into the viewing experience itself, turning audiences into a full transaction funnel, not just a subscriber count.
The Race for Attention: Micro-Dramas
& Vertical Storytelling
Premium Video: Streaming, Retail &
Commerce Integration
Short, sharp and serialized content is capturing time, trust and transaction value across Asia. We examine who is winning the moment and how vertical-first storytelling is becoming a monetization engine.
Live sport is the last appointment moment at scale. The opportunity extends into an always-on platform with CTV distribution, interactive feeds, live commerce, younger audiences and fan communities delivering value long after the game ends.
Sports Reloaded: From Event to Platform
Anime, K-drama and the rising wave of Thai, Indian and Indonesian content have proven Asia can captivate the world. The question is whether local ecosystems can build the commercial infrastructure to sustain it.
Local Stories, Global Power: Scaling Asian IP
Valuation resets, strategic consolidation and shifting geopolitical currents are redrawing the investment map for entertainment and technology. Where is smart money moving, which markets are attracting serious capital, and what does the next ownership cycle look like?
Capital & the New Investment Cycle
The frameworks governments build or fail to build determine whether local creative industries scale or stagnate. We examine how policy is shaping direction and growth and where smart regulation is actively driving investment, not just managing risk.
Regulation, Policy & the Creative Economy
Local Stories, Global Power: Scaling Asian IP
Key Themes
Asia’s Screen Economy: The Distribution Revolution
The AI Multiverse: Multimodal Models & the Future of Entertainment
The region’s 5 billion screens are evolving into a complex web of Connected TV (CTV) and mobile-first hubs. We explore the critical role of distribution partnerships, from telco, video and ISP bundles to seamless payment integrations that lower friction and exponentially increase the addressable market for streaming, digital entertainment, and cross-category services.
The industry is moving beyond AI as a functional tool toward a future of AI as a foundational creative partner. These advancements are no longer just about driving operational efficiency; they are fundamentally transforming the core of storytelling. By enabling real-time content localization and sophisticated generative video, world-scale models allow human creators to produce premium-grade, cinematic entertainment at a fraction of traditional costs and timelines. APOS 26 explores how the next generation of production will leverage these breakthroughs to scale imagination, personalize immersion, and democratize high-end global distribution.
Entertainment is moving beyond the screen to bridge storytelling, design, and commercial strategy. By turning vast libraries of famous IP and characters into interactive, emotional, and physical environments, players are redefining how audiences connect with stories. This is about the business of living the story and the exceptional commercial results born from high-engagement IP experiences.
As linear TV transforms, the rise of Connected TV and Addressable Advertising is creating a new gold standard for premium video. This theme focuses on the technical and commercial shifts required to capture the living roomaudience, leveraging data-driven targeting and high-impact formats to deliver a broadcast-quality experience with digital-level precision.
Immersive Worlds & Experiential Entertainment
The CTV Frontier & Addressable TV
The future of streaming lies in its integration with the broader digital economy. By anchoring premium video within retail and commerce ecosystems, platforms are moving beyond pure subscriptions to full-funnel monetization. We explore how brands and retail ads are becoming intrinsic to the streaming experience, creating a defensive value chain that spans from discovery to transaction.
The Race for Attention: Micro-Dramas & Vertical Storytelling
Premium Video: Streaming, Retail & Commerce Integration
The rules of engagement are being rewritten by the explosion of micro-dramas and vertical-first content. As attention fragments across platforms, APOS 26 analyzes who is winning the battle for time, trust, and transaction" and how snackable, serialized storytelling is becoming a primary engine for fan engagement and monetization.
Sport is no longer just a broadcast event; it is a 24/7 data-driven platform business. From CTV distribution and interactive streaming feeds to live-shopping and fan communities, we explore how sports can anchor the next generation of entertainment through constant engagement and high-value commerce integrations.
Sports Reloaded: The Data-Driven Platform
The region’s 5 billion screens are evolving into a complex web of Connected TV (CTV) and mobile-first hubs. We explore the critical role of distribution partnerships, from telco, video and ISP bundles to seamless payment integrations that lower friction and exponentially increase the addressable market for streaming, digital entertainment, and cross-category services.
Local Stories, Global Power: Scaling Asian IP
Key
Themes
Asia's Screen
Economy
Asia’s 5 billion screens generate US$160 billion across CTV, streaming, social video, TV and theatrical. Where will enduring value come from as markets mature, CTV scales, and the next phase of sustainable growth takes shape?
AI Powering Creativity & Commerce
AI is reshaping creativity, advertising, personalised and localised experiences, operations and premium entertainment. How can leaders deploy AI to drive efficiency, growth and monetisation without losing human judgement, trust and brand integrity?
The Race For Attention
From micro dramas and short-form to live sports, live shopping and social video, Asia is rewriting the rules of engagement. Who wins time, trust and transaction value as attention fragments across platforms, screens and formats?
Smart Money, New Models
Capital is prioritising durable economics over speculative scale. As business models evolve across subscriptions, advertising, commerce and bundling, who builds defensible value in Asia’s next cycle of connectivity and entertainment.
Sports Reloaded
Technology, CTV distribution, streaming and fan communities are turning sport into a data-driven platform business. Can sports anchor next-generation entertainment through interactivity, commerce and always-on engagement?
Local Stories, Global Power
From Anime and K-content to Chinese, Indian, Thai and Indonesian storytelling, Asian IP is scaling globally. How can local ecosystems sustain creativity, monetisation and fandom while competing on a world stage?
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Experience APOS 2025
APOS 2026 takes place at
The Mulia, Bali, an immersive setting for ideas, influence and impact.
Look forward to 3 days of sharp insight, connection and collaboration designed to spark the next chapter of Asia’s entertainment economy.
