Cassandra Yang is a pioneer in micro entertainment, bringing to RisingJoy a career built on content licensing and international distribution. As Co-Founder and CEO, she has led the company’s entry into microdrama licensing, assembling a premium and curated catalogue, scaling it rapidly across a global network now spanning 50+ platforms in 30+ countries.

Under her leadership, RisingJoy has established itself as one of the industry’s most active content licensing partners, connecting high-performance microdrama titles with platforms and audiences worldwide. In 2026, the company is moving into its next chapter – original IP, co-production and a full-service, multi-genre micro entertainment studio and platform – with Cassandra at the helm of that evolution.