Dhivya is a specialist in streaming, content and consumer insights across Asia Pacific. At ampd, she leads consumer insights grounded in passive behavioural measurement through ampd Vision, the company's audience intelligence product for the streaming industry, alongside bespoke consumer studies for entertainment and consumer brands. She tracks how titles, genres and formats travel across the region's markets, covering cross-border content flows, emerging viewing trends and the shifting dynamics between local and international content. Her recent work includes media memorability and campaign effectiveness studies, cross-market brand perceptions, and audience research across Asia.

As a 25-year-old leader in Asia Pacific's media, entertainment, and technology sectors, MPA combines cutting-edge data capture technology, deep market insights, and unmatched industry connections. MPA's three main pillars are: (1) the premier APOS Summit Platform; (2) Research, Advisory & Consulting Solutions; and (3) the ampd streaming and digital measurement business. Dhivya plays a pivotal role across the three pillars of the business.