Howard Rees is the Chief Strategy Officer for Streaming & Broadcast at Nine, where he leads strategy across one of Australia’s largest cross-platform media portfolios, spanning broadcast television, streaming and digital media, including Stan, 9Now and the 9Network.

Prior to Nine, Howard was Head of Optus Sport, where he led the platform through a period of significant subscriber growth and major global sporting moments, including the FIFA Women’s World Cup 2023 and UEFA Euro 2024. Earlier, at Foxtel, he oversaw content strategy and major studio and sports rights partnerships across a billion-dollar content portfolio, helping shape the company’s transition into the streaming era.

Originally from the UK, Howard began his career at Sky, where he worked across large-scale transformation and content strategy initiatives spanning multiple European markets.

With more than 15 years’ experience across streaming, sport and media transformation, Howard brings deep expertise in audience strategy, platform evolution, content investment and the future of premium video ecosystems.