Ruedee “Deedee” Pholthaweechai is an OTT and content strategy executive at True Visions NOW, where she leads initiatives across original IP development and international partnerships. She focuses on driving platform growth through premium Thai content, guided by a “Thailand-first, global-ready” approach that brings local stories to wider audiences.

With over 20 years in the film and streaming industry, Deedee has worked across leading global platforms and top-tier production studios, including Netflix and GDH. At Netflix, she was part of the team supporting the development and execution of Thai original titles such as The Believers, Analog Squad, and Master of the House. Prior to that, she led international business at GDH, one of Thailand’s leading film studios, overseeing global sales strategy and contributing to the success of titles like Bad Genius. She was also involved as a coordinating producer on The Medium (2021), a Thailand–Korea co-production, supporting its international collaboration and positioning. Her experience spans originals, licensing, and cross-border distribution, with a strong focus on building scalable IP, strengthening exclusivity, and unlocking new opportunities through global collaborations—particularly in elevating Thai content onto the international stage.