As the Director & Head of SVOD Business, Shilangi is entrusted with strengthening Prime Video’s goal of being India’s most loved entertainment destination, by growing the subscription video-on-demand (SVoD) business. In her role, Shilangi spearheads long-term business, product and content strategy, driving customer adoption and engagement of Prime Video across the country while catering to India’s diverse entertainment needs.

Shilangi joined Amazon in 2019, and in the past has served as the Head of Regional Marketing for Asia Pacific, Middle East and North Africa at Prime Video, playing a pivotal role in building the Prime Video brand, fostering customer growth across all business lines, and propelling the broader Amazon ecosystem.

With over 21 years of experience in the Media & Consumer Tech industry, Shilangi has built and launched various consumer facing businesses across entertainment, news media and consulting. She has won several industry accolades in the field of digital media marketing and consumer experience such as the Webby Awards, CMO Asia and has also co-authored a patent for social media measurement.