Vivek Couto is Co-Founder, CEO and Executive Director of Media Partners Asia (MPA), an independent research and advisory firm established in 2001 and operating across the connectivity, entertainment, sports and technology sectors throughout Asia Pacific. With over two decades at the intersection of capital, content and technology, Vivek advises leading media and technology organisations across strategy, market research, capital raising, content investment, and M&A.

He leads MPA's three flagship platforms: (1) MPA Research & Solutions, providing multi-sector market databases, dashboards and insights across Asia Pacific alongside advisory solutions spanning strategy, market entry, capital and M&A; (2) APOS, Asia Pacific's premier annual leadership summit for the entertainment and technology industry, now in its 17th year; and (3) AMPD, a proprietary streaming intelligence platform delivering first-party, title-level viewing data across eight markets and 20 platforms.

From 2018 to 2025, Vivek served on the Board of Singapore's Infocomm Media Development Authority (IMDA). He joined the Board of the Asia Video Industry Association in December 2025. He holds BSc and MSc degrees in Economics from the London School of Economics.