Mr. Yang joined iQIYI in 2010 and has successively been in charge of new business development, mobile internet business, iQIYI Motion Pictures, iQIYI VIP membership business, iQIYI overseas business, etc. He is currently responsible for iQIYI's movie and overseas business. Under Mr Yang's leadership, iQIYI VIP members has grown from scratch to over 100 million. Based on the rapidly growing subscription market in China, iQIYI officially launched the "iQIYI Cloud Cinema", a fair, transparent, and healthy online trading platform for filmmakers. In 2019, Xianghua Yang led the team to launch iQIYI International, an app that serves global users in 190+ countries, and is currently the fastest growing app in several SEA countries.

Prior to iQIYI, Mr. Yang served as deputy general manager of the wireless business department at Sohu.com, responsible for R&D, marketing and mobile business.