Alistair has spent 20 years working in media and advertising research and was previously a Senior Mobile Analyst at M:Metrics (prior to its $50m sale to comScore). He wrote his university dissertation on the measurement of digital advertising. 

On Device started in 2009, as a mobile survey company. Since then the company has continually focussed on how to best use technology to enable better research solutions for our clients. ODR’s business has evolved with the market and as its tech-stack has become more and more sophisticated, its measurement solutions have become even more precise. Today ODR is one of the world’s leading Brand Lift measurement companies, with a clear mission to measure and enhance advertising effectiveness. ODR partners with global brands, agencies and media companies, including PepsiCo, Yahoo and Talon to make brand advertising fully accountable.