An experienced senior executive, with deep expertise in delivering growth through commercial, marketing, and business-wide strategic activities, Natasha Matos-Hemingway leads MBC GROUP’s streaming platform division, Shahid – the number 1 video on demand (VOD) platform in the region. She was an integral part of the core team who delivered the MBC IPO, with a successful listing at the Saudi Stock Exchange (Tadawul). Having built her career in “big tech” at giants including Google and Microsoft, Matos-Hemingway has overseen diverse teams across a number of commercial functions, specialising in emerging markets in Europe, the Middle East, and Africa (EMEA).  

Prior to joining MBC GROUP, Matos-Hemingway was the Chief Marketing Officer responsible for doubling the paying base of MultiChoice’s SVOD, Showmax. There, she was credited with delivering substantial growth in Sub-Saharan Africa through high performing marketing and commercial campaigns, including the launch of new products and new markets.  A creative and critical thinker, Matos-Hemingway has a passion for leveraging digital technologies to improve consumers’ experience and grow partners’ businesses. She is also known for her ability to solve complex problems with resolution and drive results through collaboration.