Yoichi Sato is an experienced Lead in Business and Partner development with a demonstrable history of working in the internet and media industry, currently serving as the GM of APAC content operations at TikTok. He is skilled in Strategic Business and Partner Development, Deal Making and International Team Management, focusing on diversity and inclusion. He helps coordinate Global Strategies with local market realities in Asia. He is an expert in Business Law/Intellectual Property Laws with a Master degree from Hitotsubashi University Graduate School of International Corporate Strategy.

Yoichi joined TikTok in September 2019 as Head of Business Development, Japan. Prior to TikTok, he worked for Google for 11 years with roles as APAC Print Lead, Product Partnerships and Strategic Partner Development Manager.