A pioneer member of Astro, Agnes was appointed as Director, Content on 1 February 2019. She heads our Group’s content team covering TV, film, digital and talent management, across all languages and genres. Agnes continues to champion local original content and has led the charge on number ones in 2023 including the successful No. 1 drama in Malaysia Andai Itu Takdirnya, No. 1 film at the box office Polis Evo 3, and No. 1 TV show in Malaysia, All Stars Gegar Vaganza (GV10). Astro Originals such as Project: High Council and I.D. have raised the bar on local storytelling and generated record engagement across the platform. Agnes believes in the amplification of Astro signature IPs with 360° experiences comprising sold-out concerts and shows around the country for the GV10 finals and the Sepahtu Reunion Tour. Agnes has been instrumental in diversifying partnerships in the creation of original content through Innovathon with the Ministry of Economy and Battleground Malaysia: Road To Gold with the Ministry of Youth and Sports and the development of more winning kids animation like Didi & Friends which underpins consumption across our platforms.

Agnes was instrumental in bringing early access to local and global blockbuster movies from cinema to home. She continues to drive the connected customer engagement with the aggregation of apps for the new Astro experience including Disney+ Hotstar, Netflix, Viu, iQIYI, BBC Player, beIN SPORTS CONNECT, HBO GO, ZEE5, TVBAnywhere+, WeTV and Qalbox which are contributing to Astro’s diverse content line-up.