Since joining Prime Video India in 2016, Aparna has successfully developed and launched all Indian Originals on the service. This includes multiple award-winning originals like The Family Man, Mirzapur, International Emmy nominated – Inside Edge, Made in Heaven, and fan-favourites like Farzi, Jubilee. In a career spanning over two decades in the entertainment business, Aparna has championed the creation of authentic, rooted, diverse stories that explore unique perspectives and have managed to strike a chord with audiences across the world. From beginning her career assisting directors such as Aparna Sen, Bharatbala and Naseeruddin Shah, Aparna has traversed the media landscape by leading content creation for print, radio and ads, besides developing films across languages and genres.

In addition to managing the Screenwriting Lab for three years, Aparna has also worked with Sony Entertainment Television, UTV Motion Pictures, Reliance Entertainment and Mumbai Mantra Media Ltd. (film arm of the Mahindra Group) in varying capacities. She is an elected member of the International Academy of Television Arts & Sciences, and has been recognized by Fortune India in its Most Powerful Women list in 2023, 2022, 2021 and 2020, India Today’s High and Mighty list, Forbes India’s list of self-made women, received a special mention in the 50 Most Influential Women’s List by Impact and has been highlighted as one of India’s most powerful women by Business Today.