Euan Smith

CEO, Astro Malaysia

Euan joined Astro as Group Chief Operating Officer and Chief Executive Officer, TV on 1 April 2020. On 1 February 2023 he assumed the role of Group Chief Executive Officer. Euan has been instrumental in helping create the New Astro, including the aggregation of multiple streaming services, introduction of the hybrid connected Ultra 4K UHD and Ulti HD Boxes, entry into the internet service provider market with Astro Fibre, the launch of our challenger OTT platform sooka, delivery of the Addressable Advertising service, major improvements in customer satisfaction, and many more initiatives. Euan is an established media executive with a unique skill set spanning both business and technology in media operations and in transformation. In his early career, Euan held roles in Unilever and KPMG before moving into senior leadership positions with Sky UK, Sky Germany and Fox in the US. Most recently, Euan operated as COO at Foxtel in Australia.

Astro Malaysia Holdings Berhad is Malaysia’s leading content and entertainment company, serving 5.3 million homes or 67% of Malaysian TV households, 8,400 enterprises, 18.2 million weekly listeners on FM and online radio, and 15.6 million visitors across its our digital brands every month. Astro is also Malaysia’s biggest content creator in a market where viewing share is dominated by local content. The company’s three distinct video services, namely Astro Pay-TV, NJOI and Sooka, its own OTT product for millennials, are designed to serve Malaysians across all segments. To broaden its reach to digital natives and strengthen its content slate, Astro’s new Pay-TV packs are bundled with streaming services, so customers can stream all their favourite content, including popular local signatures, flagship Astro Originals, live sports and the best global shows from Netflix, Disney+ Hotstar, HBO GO, iQIYI, TVBAnywhere+, beIN SPORTS CONNECT, BBC Player, Viu and ZEE5.