TVING CEO Julie Choi is a strategic leader of platform business and an all-round IT-platform specialist with extensive experience at D2C platform such as W Concept and TRENBE. Choi is the first female CEO in the Korean OTT industry.

From 2021 to 2023, Choi served as Chief Sales & Strategy Officer of luxury e-commerce platform TRENBE overseeing global MD(Merchandising) and partnerships, achieving rapid business growth in the global sector. She had also lead the successful buyout exit of W concept after making 4x sales growth as Chief Strategy and Sales Officer. Before she moved to platform business, she was responsible for managing the business strategy for Korea and Asia at Walt Disney from 2013 to 2018, including the preparation of Disney+ launch in Korea.

Julie, who introduced AVOD (advertising-based video on demand) for the first time in Korea, has pioneered new business avenues by demonstrating the potential success of sports entertainment through the integration of various sports genres, including professional baseball, with OTT. Within just one year of her tenure, she has driven significant platform growth.

Combining her expertise in content business and proven experience in cultivating trend-setting platforms, she is leading TVING to expand as Korea’s leading OTT platform.