Neil Trinidad*

CMO, GCash

Neil Trinidad is the Chief Marketing Officer of GCash. He rallies the team in developing marketing strategies and communications to amplify its game-changing products and its purpose of Making Filipinos Everyday Lives Better. In 2023, he was included in Campaign Asia-Pacific’s Power List of 50 most influential and purposeful marketers. Previous to the role, Neil was the Chief Marketing Officer of Lazada Philippines, where he helped accelerate the growth of e-commerce in the country. Here, he was recognized as the Asia Pacific Tambuli Awards Chief Marketing Communications Officer of the Year for 2021. 

Before that, Neil was with Google Philippines, where he was an Industry Manager for Telco, Travel, and QSR verticals. For 15 years of his career, Neil worked in Unilever across local, regional and global marketing roles, where he handled over 15 brands, including Dove, Rexona, and Pond’s. He is also the Co-Founder of The Feel Good Food Group, an e-commerce health food delivery business that was founded in 2017 and today has four brands – Ketos of Manila, The Sugar-Free Bakery, Eat’s Life Manila, and Get Well Soup.

*Speaker at the APOS CEO Forum on Sept.26 (invitation only)