Pam Kaufman

President & CEO, International Markets and Global Consumer Products & Experiences, Paramount

Pam Kaufman is President and CEO of International Markets, Global Consumer Products & Experiences for Paramount, one of the largest entertainment companies in the world. In this role, Pam is responsible for Paramount’s international business across six continents, including broadcast and cable networks, streaming and studios, and commercial, as well as oversight of the global multi-billion dollar consumer products organization covering all brands in the portfolio including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. This includes oversight of worldwide product and business development, marketing, franchise planning, creative strategy, retail sales and consumer insights.

Pam has transformed the Consumer Products business, representing well over US$5.6 billion in worldwide retail revenue in 2019 alone, and unified the organization by putting the full power of the Paramount ecosystem behind its most valuable IP. She has built some of the most culturally relevant and iconic brands through new content and strategic partnerships. Her commitment to transformation, innovation and brand building has led to groundbreaking partnerships, including cutting-edge co-branded collaborations with the biggest names in social media (JoJo Siwa), fashion (Jeremy Scott/Moschino) and sports (Kyrie Irving/Nike). Pam was also responsible for Viacom’s first direct-to-consumer e-commerce site in 2019 – The SpongeBob Shop. Since then, she has expanded on that successful venture through additional online direct-to-consumer business for merchandise tied to various top CBS and Showtime programming including similar standalone initiatives for such transcendent brands as Star Trek, South Park, and MTV.