Parminder Singh is passionate about driving and creating business models at the intersection of technology, content & media.  He currently holds the dual portfolio of Chief Commercial and Chief Digital Officer with Mediacorp, Singapore’s national media network, driving monetization and digital transformation. Successful initiatives under his leadership include Singapore’s largest creator marketplace and MCN, a self-serve ad platform, Singapore Media Exchange, Mediacorp Partner Network including partnership with YouTube, performance based ad-revenue model and revamp of CMS/News & Entertainment apps/OTT & Audio platforms.  He has held top management positions in global blue chip technology companies like Google, Apple, Twitter & IBM. As Twitter’s Managing Director for Asia, Parminder set up the social networking company’s operations in its highest growth markets.  As the Managing Director for Google he grew its display advertising business into a multi-billion dollar operation in Asia Pacific. Parminder was one of the driving forces behind the IPL-YouTube partnership, which was one of the first live sports monetisation initiatives globally.  Parminder has been actively involved in exploring the use of technology for good and is the founding member of @incrisisrelief, one of the largest citizen led disaster relief technology initiatives.