Media Macros: The Long & Short View
APOS takes the pulse of key APAC markets, providing an outlook on advertising and consumer spending across media with discussions on key drivers & challenges along with secular shifts.
2022 will help investors and industry stakeholders assess the scalability of streaming with a laser focus on the sustainability of customer growth, monetisation and the path to profitability. APOS brings global and local perspectives into sharper focus.
Valuations & Investor Expectations
TV remains profitable with low growth while streaming is rapidly growing but unprofitable. What is the inflection point for streaming and the outlook for long-term cash generation? What are the various approaches towards valuations of pure play streamers, companies in transition and other proxies?
Growth of Premium Asian Content
Korean dramas and Japanese anime drive nearly 40% of premium online video consumption across the region. Production values in Thailand, Indonesia and other markets continue to improve as budgets increase and broadcasters recoup investments across TV and online. What is the future forecast? Will Korean dramas continue to dominate? Can Japanese anime and other genres grow share? What is the outlook for local dramas in-country and regionally?
New applications are being pioneered to drive consumer experiences with growing use cases across gaming, movies, music, TV content and social connectivity. What will be the impact on consumer engagement and the development of new media franchises?
Battle for the Living Room
The growth of smart TVs along with the proliferation of video services has driven demand for aggregation with emphasis on customer simplicity, improved content search & discovery and efficient payment. 2022 will see competition for the living room escalate amongst internet & technology giants and telcos & pay-TV operators. What does customer success look like in key markets and what compelling use cases are emerging?
Scalability of Premium AVOD
TV broadcasters and regional platforms are capitalizing on CTV growth, local IP and attractive demos to help shape the premium AVOD market in major Asia Pacific markets. How are the dynamics playing out amongst key stakeholders and what will drive future growth?
Expanding the Creator Economy
What are the latest innovations and emerging technologies expanding the creator economy as platforms and advertisers look to next gen content creators to reach new audiences and build engagement? How are key platforms investing in monetization engines and unique platform features to drive new revenue streams that sustain creator ecosystems internationally and in large local markets in APAC?
Recalibration of Sports
Rights fees experienced a correction after pandemic-induced lockdowns in 2020-21; is market demand returning to pre-Covid levels and if so, which markets and franchises are benefiting and which lag? How are distribution dynamics and drivers changing with the growth of online video?
Telco State of Nation
5G and mobile consolidation is driving telco strategy and investor focus across key markets. What catalysts across consumer, enterprise and other key verticals will drive value creation for telcos in 2022 and beyond?
New Normal for Movies
2022 box office is still relatively depressed in most markets. When will demand snap back and what role will streaming continue to play? How are exhibitors, studios and production houses positioning themselves? How are investors reacting?
Optimizing Content and the Video Experience
How are new technologies helping platforms optimize customer experiences across content and connectivity? What applications are helping companies thrive in a highly competitive video landscape with content personalization, targeted advertising and the overall consumer experience?
NOVEMBER 23-24 EVENT | INDIA
A Billion Connected Screens