SEPTEMBER 1-3 EVENT | ASIA PACIFIC & MIDDLE EAST

As the digital economy deepens across Asia Pacific & the Middle East, content localization and product customization are critical. The September edition of APOS 2021 offers unique insights into how platforms, content owners, technology companies and investors are catering to meet the demands of consumers across different markets and segments – what are the challenges and what are the key strategies to navigate and grow in the future?

Key Themes

  • Understanding the Digital Consumer and Decoding Platform Strategies: We highlight Key Perspectives across local markets focusing on mobile & household behaviour and Trends in content creation & investment, customer growth and loyalty, effective marketing and customer engagement.
  • Product & Partnerships: Case studies showcasing how partnerships are helping to unlock connectivity, consumer discovery, content optimization, payment, security, cloud delivery & more to provide the glue for platforms and customers.
  • The Future of Premium Online Video: Problem solving with Platforms to build customer lifetime value (LTV) and drive value creation – views from local & global companies.
  • The Creator Ecosystem & Growth of the Creator Economy: Decentralization and democratization of media through online connectivity has deepened the growth of the creator economy with the ecosystem further strengthening through the Covid-19 pandemic. What do creator ecosystems look like in large local markets? How are key players using AI-powered technologies to identify social video creators, build new audiences and drive new revenues streams?
  • Premium Content Strategies & The Role of Franchises: Identifying the next wave of growth for Korean, Chinese, Indian & Hollywood content. Building the Next Wave of Franchises in the Online World.
  • A New Era for Sports: Highlights from MPA’s Future of Sports & Perspectives from Rights Owners, Media Platforms & Leagues.
  • The Future of Connectivity in Emerging Markets. The role of 5G, fiber and satellite – Impact, ROI & Use Cases.
  • The Changing role of the Aggregator: Implications for key stakeholders and opportunities for new players in Content, Commerce & Connectivity.
  • The Future of Free TV in the online world & the role of Digital Video Advertising.

Format

3-day Streamed event that includes 25 hours of Live and Premium On-Demand Conversations, Roundtables, Presentations and Networking. Speakers & Agenda to be announced in July 2021.

NOVEMBER 23-24 EVENT | INDIA

India has shown a level of macro resilience navigating the peaks and troughs of a devastating pandemic. Rapid acceleration in the consumer adoption of new digital technologies remains unabated. India also offers global strategics a vast consumer market and a talented pool of best-in-class entrepreneurs. This inaugural APOS India event aims to capture the key themes shaping India’s digital economy with an emphasis on how global tech majors are investing and executing in India; new avenues of growth in consumer tech; the role of the regulator; the future of video; and a focus on the most promising start-ups in the digital economy.

Key Themes

  • The new digital consumer: life through the pandemic and beyond.
  • The role of content and technology in winning Indian audiences.
  • Global tech majors & India: Strategies, growth and investment.
  • Future of video in the connected world.
  • India vs Bharat and their varied business models.
  • Emergence of new consumer technologies (i.e. edtech, gaming, music and more).
  • Policy & governance across TMT ecosystems.
  • Investment catalysts & case studies.

Format

2-day Streamed event that includes 15 hours of Live and Premium On-Demand Conversations, Roundtables, Presentations and Networking. Speakers & Agenda to be announced in due course.