Thoyyib Mohamed is an experienced travel marketeer with over two decades of experience in strategic marketing, communications, and planning in the tourism industry. He is passionate about delivering results and transforming destinations. 

Having served as CEO of Visit Maldives, the official tourism board, Thoyyib spearheaded a 360-degree marketing revolution. Under his leadership, over 1,105 campaigns were executed across key markets, reaching an incredible 146 million people over five years. This innovative approach led the Maldives to be named the “World’s Leading Destination” for three consecutive years, along with “Leading Tourist Board” recognition. His dedication to the industry was recently acknowledged with the prestigious 2023 World Travel Awards Special Achievement Award.