Toshi Honda has served as COO of U-NEXT Co., Ltd. since 2019, overseeing its growth into the largest market share holder amongst domestic OTT services in Japan. Prior to U-NEXT, Toshi has held multiple positions within various Hollywood studios, starting with distribution at The Walt Disney Company (Japan) in 2003, later joining Warner Entertainment Japan Inc. (now Warner Bros. Japan, LLC) in 2006, where he was responsible for developing the SVOD business in line with Warner’s international business strategy. In 2016, he joined 20th Century Fox Home Entertainment Asia Pacific (APAC) Group as the Head of Digital Distribution. In addition to his role as COO, Toshi concurrently serves on the board of directors for U-NEXT

Since U-NEXT started its service in 2007, the company has been a pioneer in video distribution services in Japan and with significant growth in terms of subscriber and revenue market share and the number of titles offered to customers. The mission at U-NEXT has been and will always be the same: to develop an easy-to-use service for everyone and answer  every subscriber’s needs by providing a wide range of contents for them to enjoy. Driven by the curiosity to explore the essence of things and determined to turn our aspirations into reality, U-NEXT will continue to take on the challenge of creating entertainment media at its best.