Vivek Couto

Managing & Executive Director, Media Partners Asia

Vivek co-founded MPA in 2001 and leads the Company. He has 25 years of experience in media, entertainment & telecoms industries and is widely regarded as the leading Analyst and Authority on TMT industries in APAC. He is the main creator of the APOS Summit and also helped develop ampd after its incubation in 2019. Vivek is on the Board of Directors at Infocomm Media Development Authority (IMDA) of Singapore. Previously, he was a senior analyst at Kagan Group, a subsidiary of global media research company Paul Kagan Associates, working under Paul Kagan. Vivek is a graduate from the London School of Economics & Political Science with a BSc Economics degree and an MSc Economics degree in International Political Economy.

Media Partners Asia (MPA), established in 2001, is a leading independent provider of advisory, consulting and research services, focusing on media, entertainment and telecoms in Asia Pacific. MPA also operates AMPD, launched in 2019. AMPD measures digital activity in 11 markets, focused on video, content, advertising and connectivity with detailed insights to drive planning and business outcomes. MPA has been involved in due diligence for M&A activity in APAC with numerous local and cross border transactions while also operating as an IC (Independent Consultant) in the IPOs of media and telecoms companies. MPA hosts and operates APOS, the leading annual summit for Asia’s entertainment industry with global impact.